Tech and The Next President
With the election around the corner, it’s hard to pay attention to anything else. With both candidates aiming to secure the most votes, communicating through mobile, may be the one of the best platforms to connect with undecided voters.
Did you know that 60% of African-American and Hispanic voters use mobile devices to visit political sites compared to only 49% of other voters. Former candidate Bernie Sanders tried to capitalize on this by creating a rapid-response digital program during key events. Finding the platform that fits the candidates brand and voice is essential. For example, Donald Trump uses his Twitter account to express his powerful opinions. Hilary Clinton, on the other hand, may have a different vocal approach but her social media presence is just as necessary in this day and age. Regardless of the outcome, the importance of social media and mobile accessibility will continue to play a large role in any upcoming election. Source