NOTM – Billions in App Installs
When we think of app installs, Facebook has been the no-brainer leader. What if we told you someone else was climbing up the ranks and just hit 3 billion app installs? Google has recently seen an impressive rise in installs over the last few months, shortening the gap between longtime leader, Facebook. Some experts even suggest Google may surpass Facebook in the near future.
What’s helped Google achieve the massive splurge? More companies are increasing their budget for Google campaigns over Facebook, mainly because the service comes at a lower cost and many companies are seeing results. Like most trials and challenges in business, patience and timing is key. With Google’s rise towards Facebook’s throne, it gives a glimmer of hope to other apps hoping to eventually see similar numbers. Source